Luis Baldez is Executive Director of the 3MF Consortium as well as Senior Manager for Market Development at HP. 3MF is one of his personal commitments to advance the state of the industry. At HP, Luis helps customers digitally transform their businesses using HP’s 3D printing technologies. His scope of activities includes working with strategic accounts, building alliances, and developing end-to-end applications.

Luis is one of the pioneers of the 3D printing activities in HP. He worked on several market and technology investigations that led to the invention of HP’s breakthrough Multi Jet Fusion 3D printers. Previously Luis held several engineering and management positions at the HP R&D lab in Barcelona and at the Synopsys ASIC Design Centers in Finland and in the United Kingdom.

Luis holds a BSc degree in Electronics Engineering from the University of Brasilia, Brazil, and an Innovation Leadership post-grad education from Stanford University Graduate School of Business. He is currently based at the HP office in Vancouver, Washington.