Marten Jurg is the CEO and co-founder of Additive Assurance, an Australian based AM data analytics company founded in 2019. Additive Assurance provides cloud-based analytics for metal additive manufacturing processes, providing much needed quality assurance for AM operators globally to reduce failures and increase productivity. Marten was one of the founding team of Additive Assurance, stemming from his research at Monash University. In his prior work, Marten has a background in aerospace engineering and has worked across the industry in Germany, USA and back home in Australia.