Alex’s has more than 15 years of experience in different positions at HP, which have taken him through different business units and given him extensive experience in the industry and a deep understanding of 3D market. is a key player when it comes to advancing strategic priorities as to unlock new opportunities and accelerate the mass adoption of Advanced Manufacturing
In his role as SVP & GM, Personalization and 3D Printing at HP, Alex leads HP’s disruptive technology and commercialization strategy to transform industries through new products, services, and business models with an explicit focus on applying HP’s advanced 3D Printing technologies in new ways to drive solutions across large markets.
Alex holds and Engineering degree on Industrial Organization by Universitat Politècnica de Catalunya, as well as formal training in Marketing Strategy and Management from INSEAD, Harvard and Kellogg School of Mgmt.
